PR Week

Q&A: Ann Wool

PRWeek — Tue, 01 Jul 2008 00:00:00 +00:00

Ann Wool, SVP and director in Ketchum's sports network, spoke with Alexandra Bruell about her experiences working on Olympic programs, and negotiating different cultures and regulations to get the job done.

Q&A: Mary Griswold

PRWeek — Tue, 01 Jul 2008 00:00:00 +00:00

Mary Griswold has been working on Olympic programs since the 2000 Summer Olympics in Sydney. She spoke with Alexandra Bruell about what makes Beijing a thoroughly unique experience.

Weekly Review June 30, 2008

PRWeek — Tue, 01 Jul 2008 00:00:00 +00:00

Erica Iacono and Rose Gordon discuss the June 30 issue, which includes the Global Special feature on the Beijing Olympic Games, Pfizer's RFI, PR firms' profits are up, and the Corn Refiners Association's high fructose corn syrup campaign.

Interview: Brandusa Niro

PRWeek — Mon, 30 Jun 2008 00:00:00 +00:00

Alexandra Bruell speaks to Brandusa Niro, editor-in-chief and founder of IMG publications The Daily Front Row and www.fashionweekdaily.com, about the role of fashion media today.

Main Feature: Marketing Management Survey

PRWeek — Wed, 25 Jun 2008 00:00:00 +00:00

Erica Iacono speaks to Kevin Krone of Southwest Airlines, Bill Agee of IKEA US, and Mark Hass of MS&L about the importance digital media is playing in the marketing mix and why PR needs to get involved now more than ever.

Main Feature: Inside Perspective

PRWeek — Thu, 19 Jun 2008 00:00:00 +00:00

Aarti Shah speaks to members of Intel's communications team to discuss the company's recent efforts to target the general consumer.

Weekly Review June 16, 2008

PRWeek — Wed, 18 Jun 2008 00:00:00 +00:00

Rose Gordon and Erica Iacono discussed the June 16 issue, including a cover story on Intel's retooled consumer messaging, and PR from the produce industry in the wake of the tomato scare.

JQ&A: Laura Rowley

PRWeek — Mon, 16 Jun 2008 00:00:00 +00:00

Nicole Zerillo interviewed Laura Rowley on her Yahoo!Finance column, "Money & Happiness."

PRWeek Multicultural Roundtable pt. 2

PRWeek — Mon, 09 Jun 2008 00:00:00 +00:00

O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR with agency and corporate professionals.

PRWeek Multicultural Roundtable pt. 1

PRWeek — Mon, 09 Jun 2008 00:00:00 +00:00

Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR with agency and corporate professionals.

Weekly Review June 2, 2008

PRWeek — Mon, 09 Jun 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss CA, Discovery's Planet Green launch, and the New York Times and bloggers.

Q&A: Kate Taylor

PRWeek — Mon, 02 Jun 2008 00:00:00 +00:00

Kate Taylor has been the arts and culture reporter for the New York Sun for two years. Prior to joining the Sun, she was an editorial assistant at The New Yorker and Slate, and interned at Harper's. She's a 2001 graduate of Harvard University.

Q&A: Staci D. Kramer

PRWeek — Tue, 27 May 2008 00:00:00 +00:00

Frank Washkuch discusses the results of the recent PRWeek/PR Newswire media survey with Staci D. Kramer, co-editor, paidContent.org.

Weekly Review May 26, 2008

PRWeek — Tue, 27 May 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss the Green Grid, Las Vegas' new global campaign, Twitter, and Microsoft's relationship with Crispin Porter & Bogusky

Focus: A federal case for digital

PRWeek — Tue, 27 May 2008 00:00:00 +00:00

Ted McKenna speaks to Stephanie Marshall, director of pandemic communications for the Department of Health and Human Services' office of public affairs, about the department's use of new media and its outreach to bloggers.

Q&A: Lloyd Trufelman

PRWeek — Thu, 22 May 2008 00:00:00 +00:00

Frank Washkuch discusses the results of the recent PRWeek/PR Newswire media survey with Lloyd Trufelman, President and CEO, Trylon SMR.

PRWeek Digital Roundtable pt. 2

PRWeek — Wed, 21 May 2008 00:00:00 +00:00

Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR with agency and corporate professionals.

Q&A: Dave Armon

PRWeek — Tue, 20 May 2008 00:00:00 +00:00

Frank Washkuch discusses the results of the recent PRWeek/PR Newswire media survey with Dave Armon, PR Newswire COO.

PRWeek Digital Roundtable pt. 1

PRWeek — Mon, 19 May 2008 00:00:00 +00:00

Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR with agency and corporate professionals.

Weekly Review May 19, 2008

PRWeek — Mon, 19 May 2008 00:00:00 +00:00

Keith O’Brien and Rose Gordon discuss how gas prices are affecting the tourism industry, PRWeek’s digital roundtable, and PR spam lists.

Weekly Review May 12, 2008

PRWeek — Fri, 16 May 2008 00:00:00 +00:00

Keith O'Brien discusses McAfee, New Balance, and the folly of assuming all Millennials are well-versed in new media tools.

Feature: Hitting a new stride

PRWeek — Wed, 14 May 2008 00:00:00 +00:00

New Balance’s corporate communications manager, Amy Vreeland, and global advertising manager, Norma Delaney, discuss the company’s new brand platform, LOVE/Hate.

Interview: Nanci Hellmich

PRWeek — Mon, 12 May 2008 00:00:00 +00:00

Nanci Hellmich lost a lot of weight 27 years ago and transitioned that into a reporting job covering health and wellness at USA Today, where she has worked for more than two decades.

Interview: Sharon King Hoge

PRWeek — Thu, 08 May 2008 00:00:00 +00:00

Sharon King Hoge, the editor-in-chief of Verdant magazine, talks to PRWeek about her PR and journalism experience, as well as the external factors that are affecting the green movement and the role that Verdant plays in green media.

PRWeek Financial Roundtable

PRWeek — Wed, 07 May 2008 00:00:00 +00:00

Keith O'Brien and Tonya Garcia were in New York to discuss financial communications with agency and corporate professionals.

Weekly Review May 5, 2008

PRWeek — Mon, 05 May 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss Grand Theft Auto IV, Incisor Communications, and the communications behind the Sean Bell trial.

Weekly Review April 28, 2008

PRWeek — Tue, 29 Apr 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss Sybase, the Agency Business Report, and the airlines crises.

Weekly Review: April 21

PRWeek — Tue, 22 Apr 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss Ikea, the USDA, and the lack of fallout from the Burson-Columbia situation.

Weekly Review April 14, 2008

PRWeek — Tue, 15 Apr 2008 00:00:00 +00:00

Keith O'Brien and Rose Gordon discuss the ongoing controversy of Mark Penn's role with the Clinton campaign and Burson, Bear Stearns’ PR strategy, and PRWeek’s technology roundtable in San Francisco.

PRWeek Technology Roundtable pt. 2

PRWeek — Mon, 14 Apr 2008 00:00:00 +00:00

Aarti Shah and Keith O'Brien were in San Francisco to talk with tech PR leaders about the economy, new media, and staffing issues.

PRWeek Technology Roundtable pt. 1

PRWeek — Fri, 11 Apr 2008 00:00:00 +00:00

Aarti Shah and Keith O'Brien were in San Francisco to talk with tech PR leaders about the economy, new media, and staffing issues.

Weekly Review April 7, 2008

PRWeek — Mon, 07 Apr 2008 00:00:00 +00:00

Keith O'Brien discusses Al Gore's new campaign, Lenovo's united message, and FastCompany.TV.

Weekly Review March 31, 2008

PRWeek — Tue, 01 Apr 2008 00:00:00 +00:00

Keith O'Brien discusses the World Gold Council, PRWeek/PR Newswire media survey, and a profile on Edelman's Matthew Harrington

Weekly Review March 24, 2008

PRWeek — Tue, 01 Apr 2008 00:00:00 +00:00

Keith O'Brien discusses Sex and the City brand partnerships, the new Da Vinci PR head, and Spitzer's crisis.

Q&A: Elisa Steele

PRWeek — Mon, 17 Mar 2008 00:00:00 +00:00

Elisa Steele, NetApp SVP of corporate marketing, discusses NetApp's new rebranding. She talks about why the old brand wasn't resonating with the company's strategic audience, the difference simplicity makes, and what research preceded the change.

Weekly Review March 17, 2008

PRWeek — Mon, 17 Mar 2008 00:00:00 +00:00

Keith O'Brien talks about the effects of a potential recession on Bay Area hiring, a US Airways campaign, and the importance of print journalism.

Weekly Review March 10, 2008

PRWeek — Mon, 17 Mar 2008 00:00:00 +00:00

Keith O'Brien discusses the PRWeek Awards, Beth Comstock's return to GE, and how journalism school students are getting real-world experience.

Weekly Review March 3, 2008

PRWeek — Mon, 03 Mar 2008 00:00:00 +00:00

Keith O'Brien discusses efforts behind the upcoming political conventions, the feature on the American Legacy Foundation, and how crisis communications needs an internal component.

Weekly Review February 25, 2008

PRWeek — Wed, 27 Feb 2008 00:00:00 +00:00

Keith O'Brien discusses Virgin America's selection of Ogilvy, the Salary Survey, and AMD's new agencies.

Q&A: Ray Kotcher

PRWeek — Wed, 27 Feb 2008 00:00:00 +00:00

New Council of Public Relations Firms chair Ray Kotcher discusses the Council's direction for 2008. Kotcher, who is also CEO of Ketchum, talks about innovation, the agency search process, and the importance of research.

Weekly Review January 28, 2008

PRWeek — Fri, 25 Jan 2008 00:00:00 +00:00

In this week's podcast, Keith O'Brien discusses the top stories of the week, including Project Better Place, General Mills multicultural efforts, and the potential recession.

Weekly Review November 12, 2007

PRWeek — Tue, 13 Nov 2007 00:00:00 +00:00

In this week's podcast, Michael Bush and Matthew McGevna discuss the top stories of the week, the departure of Karen Hughes, and PRWeek's CEO survey results.

Weekly Review November 5, 2007

PRWeek — Wed, 07 Nov 2007 00:00:00 +00:00

Matthew McGevna and Michael Bush discuss Gap Inc's crisis communications strategy, an analysis of the corporate response to the California wildfires, and the man behind the organization that received Al Gore's prize money.

Carol Orsborn on Marketing to Boomers

PRWeek — Tue, 30 Oct 2007 00:00:00 +00:00

Carol Orsborn, SVP and co-chair of the Fleishman Hillard FH Boom practice, and author of Boom: Marketing to the Ultimate Power Consumer - the Baby Boomer Woman, talked to PRWeek about her book and the history, impact, and status of marketing to baby boomer men and women.

PRWeek Relaunch

PRWeek — Tue, 30 Oct 2007 00:00:00 +00:00

Keith O'Brien details the new features found on the relaunched PRWeek.com.

Weekly Review October 29, 2007

PRWeek — Tue, 30 Oct 2007 00:00:00 +00:00

Matthew McGevna and Keith O'Brien discuss Pfizer, Chevron, and the Washington roundtable.

Weekly Review October 22, 2007

PRWeek — Tue, 23 Oct 2007 00:00:00 +00:00

Keith O'Brien and Matthew McGevna discuss the CDC, Cause Survey, and ProPublica

Weekly Review October 15, 2007

PRWeek — Mon, 22 Oct 2007 00:00:00 +00:00

Keith O'Brien and Matthew McGevna discuss Chrysler, the Power List, and Blackwater

Weekly Review October 8, 2007

PRWeek — Wed, 10 Oct 2007 00:00:00 +00:00

Keith O'Brien discusses Nationwide, Gardasil, and the Target Green conference.

A Green Podcast

PRWeek — Tue, 09 Oct 2007 00:00:00 +00:00

Erica Iacono discusses more about the motivation behind PRWeek's first-ever green issue.

Weekly Review October 1, 2007

PRWeek — Tue, 02 Oct 2007 00:00:00 +00:00

Keith O'Brien discusses the green issue, Nau, and Halo 3.

Agency Leadership Series - Michael Kempner

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Michael Kempner, CEO of MWW Group, talks about why his firm has unveiled its new green campaign, how to evaluate partnerships in CSR efforts, and the various benefits of instigating these programs.

Agency Leadership Series - Melissa Waggener Zorkin

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Melissa Waggener Zorkin, CEO of Waggener Edstrom, talks about the firm's plans to develop leadership, the connection between corporate innovation and digital strategy, and the agency's focus on maintaining and improving quality.

Agency Leadership Series - Mark Penn

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Julia Hood talks to Mark Penn, CEO of Burson-Marsteller, in the agency's own studio, about his first 14 months on the job, Burson's evolving digital strategy, and the firm's global picture.

Agency Leadership Series - Mark Hass

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Mark Hass, CEO, Manning Selvage & Lee discusses his expansion plans for the agency, the demands of the social media environment, and how the PR industry needs to evolve.

Agency Leadership Series - Pam Talbot

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Pam Talbot, US CEO and president of Edelman, talks about the changing competitive mix, the agency's acquisition of A&R Partners, the issue of managing client conflicts, and how she'd like the firm to build more blockbuster campaigns.

Weekly Review September 24, 2007

PRWeek — Wed, 26 Sep 2007 00:00:00 +00:00

Keith O'Brien discusses the new flu vaccine campaign and USA Today's anniversary, and welcomes back podcasts to the PRWeek publishing schedule.

Agency Leadership Series - Ken Eudy