Amy O'Connor talks with PRWeek about why the Web site includes information about men's health, how a PR person can pitch a health expert, and how the Health.com staff is preparing to cover healthcare reform.

This podcast is an excerpt from the BurrellesLuce-sponsored Measurement Roundtable. Senior level client and agency-side professionals discuss the biggest changes in PR measurement in the last couple of years.

Kitty Morgan, executive editor of Better Homes and Gardens (BHG) since 2006, oversees content planning and creation for the magazine. She spoke with PRWeek about why BHG is so popular and the best ways to reach women readers.

Bob Buderi speaks with PRWeek about reaching the innovation community, why strategy makes a great story, and the importance of honoring embargoes.

Alexandra Bruell speaks with Mickey Boardman, editorial director of 'Paper' magazine, about 'Paper's' editorial focus, the content on its Web site, and his interaction with PR professionals.

This podcast is an excerpt from the Airfoil PR-sponsored Technology Roundtable. Senior level client and agency-side professionals discuss how the recession is impacting their communications strategy, how blogs have made them more diligent, backlash dangers in clean tech, measurement, and whether ...

Nicole Zerillo spoke with Marc Rosenwasser, the executive producer of Worldfocus, about the television program's global news offerings and the role of citizen journalism in the changing media landscape.

Jaimy Lee spoke with Catalina Camia, White House and politics editor at USA Today, about coordinating online and print coverage, the heightened focus on the Obama Administration, and why it's important to watch the rebuilding of the Republican Party.

Nicole Zerillo speaks with Julie Hamp, PepsiCoSVP of communications, and her leadership team about the recent re-organization of the company's communications function from siloed business units to a global "basketweave" structure.