Feature: Hitting a new stride
May 13, 2008 |
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New Balance's new brand platform, LOVE/Hate, is discussed with the athletic shoe and apparel company's corporate communications manager, Amy Vreeland, and global advertising manager, Norma Delaney.
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Nanci Hellmich lost a lot of weight 27 years ago and transitioned that into a reporting job covering health and wellness at USA Today, where she has worked for more than two decades.
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Sharon King Hoge, the editor-in-chief of Verdant magazine, talks to PRWeek about her PR and journalism experience, as well as the external factors that are affecting the green movement and the role that Verdant plays in green media.
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Keith O'Brien and Tonya Garcia were in New York to discuss financial communications with agency and corporate professionals.
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Keith O'Brien and Rose Gordon discuss Grand Theft Auto IV, Incisor Communications, and the communications behind the Sean Bell trial.
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Keith O'Brien and Rose Gordon discuss Sybase, the Agency Business Report, and the airlines crises.
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Keith O'Brien and Rose Gordon discuss Ikea, the USDA, and the lack of fallout from the Burson-Columbia situation.
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Keith O'Brien and Rose Gordon discuss the ongoing controversy of Mark Penn's role with the Clinton campaign and Burson, Bear Stearns’ PR strategy, and PRWeek’s technology roundtable in San Francisco.
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Aarti Shah and Keith O'Brien were in San Francisco to talk with tech PR leaders about the economy, new media, and staffing issues.
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Aarti Shah and Keith O'Brien were in San Francisco to talk with tech PR leaders about the economy, new media, and staffing issues.
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PRWeek's podcasts feature interviews with industry leaders, features on current events, special content in partnership with leading marketers and agencies, and extended content from the print magazine.
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